October 17, 2018

Designing Websites for Decreasing Attention Spans


How hard is it for you to stay focused? If you’re like many adults, you read that sentence and immediately glanced at your phone, checked the time, fiddled with your email or refreshed your Facebook feed. With decreasing attention spans becoming the norm, websites need to be catered to the average web browser. Since you have a shorter amount of time to grab someone’s attention, your website needs to do a lot with a little.

Think About Flow

At, one of the many reasons why we use single page websites is to properly pace the content for decreasing attention spans. Flow is the way that visitors experience your website. The more that you can control the flow of the website and how a visitor scrolls and clicks through it, the better the experience a visitor will have.

When thinking about flow, it’s important to consider your goal for each web visitor. If you are a plumber, your goal might be for people who need emergency plumbing services to call you. If you run a blog, your goal might be for visitors to subscribe to your newsletter. The right single page website will provide a short and seamless experience that leads to your ultimate goal.

What’s Above the Fold?

When you visit your website, what do you see first? What is hidden beneath the fold? An effective website for decreasing attention spans has as much vital information as possible at the top of the page. That way, if a visitor doesn’t have much time to spare, they will still know what your hours are, or how to get in touch with you or what you do. The area above the fold should also be designed to capture attention and encourage scrolling.

Keep It Visual

People with decreasing attention spans don’t like reading blocks of text. Instead, they prefer to take in small amounts of text combined with striking visuals. Visual information is the best of both worlds because it allows you to transmit a great deal of information quickly and easily, as well as adding to the aesthetic appeal of your website. Whether it’s graphs, charts, videos, forms, pictures, illustrations or animations, focusing on the visual aspects of your site will improve its appeal to decreasing attention spans. 

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